Equip tourism managers to develop and manage infrastructure for international tourism following a national decision to prioritise cultural tourism development (Iran receives a negligible share of international tourism despite its wealth of culture and heritage).
Tehran-based tourism managers and entrepreneurs.
We developed and delivered content for an entire module on cultural tourism and heritage management. Teaching was done in an intensive week-long course, including field trip based learning to make the concepts real. We then trained the trainers, building capacity so tourism can continue to develop in the area.
Nineteen middle and senior-level tourism professionals successfully completed the course.