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Training for Cultural Tourism Management, Iran

Project title: 
Institute of training, research and operational consultancy for tourism (INSTROCT)
Where: 
Tehran, Iran
When: 
2010
Project aim: 

Equip tourism managers to develop and manage infrastructure for international tourism following a national decision to prioritise cultural tourism development (Iran receives a negligible share of international tourism despite its wealth of culture and heritage).

Who we worked with: 

Tehran-based tourism managers and entrepreneurs.

What we did: 

We developed and delivered content for an entire module on cultural tourism and heritage management. Teaching was done in an intensive week-long course, including field trip based learning to make the concepts real. We then trained the trainers, building capacity so tourism can continue to develop in the area.

Results: 

Nineteen middle and senior-level tourism professionals successfully completed the course.

Related services: 
Training

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