Project title:
Institute of training, research and operational consultancy for tourism (INSTROCT)
Where:
Tehran, Iran
When:
2010
Project aim:
Equip tourism managers to develop and manage infrastructure for international tourism following a national decision to prioritise cultural tourism development (Iran receives a negligible share of international tourism despite its wealth of culture and heritage).
Who we worked with:
Tehran-based tourism managers and entrepreneurs.
What we did:
We developed and delivered content for an entire module on cultural tourism and heritage management. Teaching was done in an intensive week-long course, including field trip based learning to make the concepts real. We then trained the trainers, building capacity so tourism can continue to develop in the area.
Results:
Nineteen middle and senior-level tourism professionals successfully completed the course.